Havas Sports
At Havas Sports, we believe in building meaningful connections between sports, fans, and brands. We support sports organizations and events in on-boarding innovation, designing meaningful fan experiences and growing commercial revenues (sponsoring, media & OTT, ticketing & hospitality, merchandising & licensing, digital assets).
Our business unit capitalizes upon its unique understanding of sport and esport fans from Havas proprietary research. We leverage Havas global capabilities and local proximity to successfully deploy Fan Relationship Management (FRM) strategies and generate value from an under-exploited asset: fan data.
Our team of experts delivers a full-service marketing advisory and activation offer, in close collaboration with Havas Switzerland expertise (Creative, CX, and Media) and Havas Play global network.
During the Olympic Games, athletes and their entourage face intense stress and stimulation, far from home, with their careers at stake, surrounded by unfamiliar people and languages. To support them, the Athlete365 House has been created; a comforting and connecting space where each room serves a unique purpose with dedicated atmospheres and activities. A home away from home.
UEFA aimed to shift from a traditional top-down approach to a truly fan-centric model. Through an international football fan study, we identified audience needs to optimize fan journeys and engagement. This led to a redefined digital ecosystem, tailored acquisition and retention strategies by segment and competition, and innovative activations to enhance fan interaction during key moments of the season.
For the 2024 America’s Cup in Barcelona, Havas designed VIP guest programs with immersive experiences for over 60 days, hosting groups of 12-14 guests per partner, while managing a 100m² branded stand for Explora Journeys to enhance networking and fan engagement.
Experience cycling like never before with the fan rewards programme by the UCI, powered by Fanprime—where every pedal stroke brings you closer to exclusive experiences.
The major e-sport franchise in Switzerland launched a new brand identity, before entering the LEC.
