Give them a new home

Founded in 1868, SPCA Geneva is a non-profit organisation engaged in the promotion of animal welfare. Its work is supported by more than 9,000 members.

Leaving an animal behind is not always a choice – in some cases, such as when a family gets bigger, moves away or after a death, it is sadly inevitable. Indeed, animals are often left behind when it comes to planning for the future. Fortunately, SPCA Geneva is there to take them in and to offer them a second chance. Based squarely on the facts, this pared-down, striking campaign tackles the subject of adoption from a new perspective – one that’s both unexpected and quirky.

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