Commitment to promoting young talents
Credit Suisse has been the main sponsor of the Swiss Football Association since 1993 and a partner to all junior and senior national teams for both men’s and women’s football. Through this comprehensive commitment, CS makes a significant contribution to the creation of outstanding conditions for success, such as the U-17 victory in the 2009 World Cup. Supporting talented young Swiss footballers is an area of particular interest for the bank.
For the European Championship in France, Havas Zürich gave today’s players the chance to look back on this long-standing success story. At the heart of this was an emotional TV advertisement: in the run-up to another big game, stars Lichtsteiner, Rodriguez and Embolo look back on their early days as they set about writing the next chapter in the story. The advertising campaign is supplemented with banners, print ads and a comprehensive presence at the many CS branches throughout the country.