Love Life – Evergreen
Love Life is a versatile platform for large-scale campaigns, developed by Havas Zürich between 2005 and 2013. To get things started, celebrity ambassadors spoke out to promote the two original safer sex rules – anyone keeping to these has nothing to worry about when it comes to sex. Each campaign emphasised a different aspect of the prevention message, but they all worked towards the same goal: ‘Enjoy life by self-protection’.
The Love Life brand set new standards in communication in Switzerland and beyond, winning more than 100 creativity and effectiveness awards and ensuring that an easygoing attitude and staying safe are no longer a contradiction in terms.