Avnet Ringleader - Casefilm


Ringleader

For Avnet, Havas Digital Zürich launched the first customer loyalty programme in the world to make use of the NFC Ring. The main ingredients in this success story are a mysterious email campaign, a compelling website and exclusive events for the selected ringleaders. Only those who answer the ringmaster’s question prove themselves worthy of the ring.

The Ringleader campaign’s various communication channels were recognised by a number of international awards, including a double gold at the Swiss Dialogue Marketing Awards and a gold at the Golden Award of Montreux.

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