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Havas Switzerland

Havas Switzerland
When it comes to combining strategic thinking with creativity and digital expertise, Havas is Switzerland’s number one creative agency.

Our 70-odd staff put their heads and hearts into realising our clients’ projects. At Havas, we offer integrated units in digital marketing (Havas Digital), branding (StarBrand) and production (d+p – digital+print production).

With offices in Zurich and Geneva, we are the only agency to span the German and French-speaking regions of Switzerland, and we also recently opened a small office in Basel. The Swiss agencies belong to the Havas Group, which also includes Havas Media. With 316 offices and more than 20,000 staff across 75 countries, Havas’ global reach also benefits our Swiss clients.

7 reasons to choose Havas

1 - Creating Future
This claim sums up our approach. Since our thinking and creativity are always one step ahead, we are able to help shape our clients’ futures. This requires a healthy dose of curiosity – which pushes us continually to try out the latest technologies – and the courage to forge new paths.
2 - We love to think
Strategic brand management is the cornerstone of Havas’ activities. Smart, targeted planning requires an exceptional knowledge of brands, people and the competitive environment. Planning tools such as Havas BrandMomentum™ and Havas StarEssence™ help to further improve efficiency and effectiveness. We also take a cross-media approach in all communications disciplines.
3 - Havas Brandpredictor
The Havas BrandPredictor™ is a representative survey and one of Switzerland’s most accurate marketing tools. It evaluates the dynamics of more than 600 brands and the level of trust they enjoy among consumers. The study is unique in that it integrates the views of opinion makers – prosumers – who are up to two years ahead. This allows accurate predictions about a brand’s future development and even a prediction of its ranking two years hence.
4 - Usevertising
Our audience has the power to either accept or avoid advertising. Successful communication therefore has to benefit users in some way: it must offer them either great information or great entertainment. Exceptional creativity has been proven to win over audiences more effectively and efficiently. And sometimes it even wins awards: with its numerous national and international distinctions – from ADC to Cannes Lions and Effies – Havas is one of Switzerland’s most renowned creative agencies.
5 - Digital Social Creative Data
The digital revolution has radically changed the world and the demands of marketing. Cross-media marketing calls for ‘cross-work’. Our digital unit plays an integral role here and is involved in all our working processes. Our particular strengths in performance marketing and smart data put us a step ahead of other creative agencies.
6 - Ethical approach
We advocate the highest quality work and the highest ethical standards in our sector – and we do so actively through our membership of a wide range of committees and associations. We are a member of the industry association Leading Swiss Agencies and on the boards of Communication Switzerland and the Art Directors Club Switzerland – the association for leading creatives in the communications sector. We adhere to a number of core ethical principles in our relations with our clients and staff, and with society as a whole.

Havas Switzerland’s core ethical values:
1. Humanity. Humanity is of the highest importance to us, along with values such as openness and tolerance.
2. Creativity. Creativity is not limited to the creative process: we expect and foster innovation in all areas of our work – and always with a view to ‘creating future for our clients.
3. Integrity. We don’t want to hurt anybody’s feelings. Credibility is crucial to us and we follow the key principles of integrity.
4. Being better. Intelligence means knowing one’s limits. We focus on business sectors in which we excel.
5. Welcoming critique. One should fear praise more than criticism – and the latter requires a culture of engagement based on respect and fairness.
6. Promoting our people. We aim to ensure that we not only challenge our staff, but also give them opportunities to grow – whether through apprenticeships or internships, our Havas Academy in-house training programme or through lecturing positions at higher education institutions and universities.
7. Health. The fast pace of our industry can often be a cause of stress, yet no one’s health should ever be put at risk.
8. Sustainability. Respecting life also means respecting nature and society, and we always seek to use resources in a sustainable manner.
9. Entrepreneurialism. We are committed to a free and market-oriented economic and competitive system.
10. Fairness. Havas Worldwide’s offices in Geneva and Zurich comply with industry standards and Leading Swiss Agencies’ ethical code, and actively work to promote the image of the advertising and communications sector.
7 - To Better Together
Communication should be enjoyable, and so should our collaboration with our clients and our intra-agency teamwork. So it’s extremely important that we foster an inspiring, human atmosphere. We not only demand the highest quality work from our team, we also offer our staff the opportunity to develop their talents through our in-house training programme, the Havas Academy.

Leadership

HAVAS WORLDWIDE
Frank Bodin CEO
Frank Bodin CEO

Frank Bodin studied piano and composition at the Zurich Conservatory and law at the University of Zurich. He began his advertising career in 1992 at GGK. Frank has received numerous awards in the most important international competitions and was named advertiser of the year in 2009. He is president of ADC Switzerland and a board member of Communication Switzerland. He is also on the advisory board of the University of Applied Sciences Zurich and a guest lecturer at a number of universities. His latest book, «Do it, with love – 100 Creative Essentials», was published in 2015 by Hermann Schmidt (Mainz).

HAVAS WORLDWIDE
Verena Bernhard CFO
Verena Bernhard CFO

Verena Bernhard studied at the University of Zurich’s Faculty of Economics and at Lucerne School of Business, graduating in business administration and tourism management. She entered the advertising world in 2001 as a controller with Euro RSCG, and has been CFO of Havas Worldwide Zurich since 2010. Verena is a board member of the IAA (International Advertising Association) and an auditor at Leading Swiss Agencies, the Account Planning Group Switzerland and the Art Directors Club Switzerland.

HAVAS WORLDWIDE
Patrick Beeli CCO
Patrick Beeli CCO

Folker Wrage studied psychology and gained his Executive MBA from the Berlin School of Creative Leadership. He began his advertising career in 1993 and has held positions at OgilvyOne Frankfurt, Publicis Hamburg and Zurich, and McCann Zurich and Istanbul. He has been CCO of Havas Switzerland since May 2016. The recipient of numerous awards, Peter is a member of the Art Directors Club Germany and was a Cannes juror in 2007. Over the last 20 years, he has also been a guest lecturer at a wide range of educational institutions and a speaker at international festivals.

HAVAS WORLDWIDE
Peter Schaefer Planning Director
Peter Schaefer Planning Director

Peter Schaefer studied psychology and communication sciences in Johannesburg and at the London School of Economics. He began his advertising career as a planner at FCB in London and New York. Peter has lectured at the University of Applied Sciences in Zurich, Lucerne School of Business, University of St. Gallen and the London School of Marketing. He is a board member and former president of the Account Planning Group Switzerland.

HAVAS WORLDWIDE
Rolf Hunziker Client Service Director
Rolf Hunziker Client Service Director

Rolf Hunziker is a certified communications manager. He entered the advertising world in 1996 as an account manager at Lintas Zurich. He then served as account director and group account director in various agencies, including Wirz Werbung, Contexta Bern, Jung von Matt/Limmat and Assai Dialog + Digital Zurich. Rolf has also been a guest speaker at the University of Applied Sciences Zurich. He joined Havas Worldwide Zurich in 2010 and is a member of the executive management.

HAVAS WORLDWIDE
Diana Aberkane Director of the Basel office
Diana Aberkane Director of the Basel office

Diana Aberkane studied marketing and communication in Wiesbaden. Her first position in the advertising sector was at JWT Frankfurt; she subsequently joined Young & Rubicam Frankfurt, where her clients included Bayer, Unilever, Bosch, Kraft Foods and Danone. In 2011 she moved to Basel to take up an appointment as senior account director at Valencia Kommunikation AG, where she supervised a wide range of projects for Coop and Baloise Session. She has been the director of Havas’ Basel office since 2015 and has overall responsibility for Coop and Mepha.

HAVAS WORLDWIDE
Damien Fournier Managing Director Digital
Damien Fournier Managing Director Digital

Damien Fournier has devoted his career to the digital world. With a Master’s in Media Engineering, he has helped establish and develop many startups during his years in the industry, using digitalization as the key to growth and excellence. He was CEO of one of the largest digital agencies in French-speaking Switzerland, where he worked for almost 10 years. The experience he gained there, notably in the creation and implementation of CRM and eCommerce solutions in large multinationals, enabled him to develop a pragmatic outlook and a profound knowledge of digital ecosystems and technologies.

HAVAS WORLDWIDE
Gabriel Mauron Creative Director
Gabriel Mauron Creative Director

After studying communication and advertising in France, Gabriel Mauron worked for a number of Swiss and international agencies, including Saatchi & Saatchi, M&C Saatchi, Leo Burnett and JWT. His work has been recognised at numerous festivals. In 2014, Gabriel joined the Havas Group in Geneva as creative director. His other passion, photography, led to the publication of his first book in 2012.

Units

Havas Digital
The integrated unit for dialogue and online marketing. In 2003, Havas Digital was the first Swiss agency to win a Cannes Lion for direct marketing. What distinguishes Havas Digital is its passion for performance and technology. In practice, this includes networking data, identifying connections, reducing CPOs, complete tracking of the digital and offline customer journey, iBeacons for digital POS solutions and NFC rings for personal identification – always driven by innovative and powerful ideas.

Havas Digital services:
- Websites
- Online advertising
- Customer journey tracking
- Performance marketing
- Customer lifecycle automation
- Digital POS
- Software development
- Data handling
- Big data strategies
StarBrand
StarBrand is the brand for your brand. The goal of StarBrand is to use creative and innovative tools to foster the long-term success of our clients’ brands.

StarBrand’s services:
– Brand consulting (brand strategy and development)
– Brand valuation (BrandMomentum™ and prosumer studies)
– Corporate identity and design
– Digital brand management
– Employer branding
– Change branding/change management
– Naming
d+p (digital + print production)
When it comes to internet and print-based projects, turning ideas into reality requires highly specialised knowledge. Our staff include graphic designers, typographers and multimedia developers. Even at the most hectic times, they ensure that online and offline advertising media are produced cost-effectively and on time.

d+p’s services are divided into four key areas:
1. Digital realisation
2. Print realisation
3. Editing/proofreading
4. Production

d+p’s online and social media services:
- Websites and web applications (portals, intranets, extranets)
- Mobile websites and applications for smartphones and tablet PCs (iPhone, iPad)
- Social media projects (e.g. creation and maintenance of blogs, enhancement of Facebook and Twitter presence)
- Online advertising campaigns (banners, search engine marketing)
- Search engine optimisation (SEO) and web analytics